Platinum Blonde is back, but don't call it a reunion. In reality, it's more like the band has simply taken a finger off of the pause button with the release of its new album Now & Never.

With four albums that have collectively gone Platinum seven times over and garnered multiple Juno Award nominations, along with an induction into the Music and Broadcast Industry Hall of Fame, it's easy to wonder what else was there is for Platinum Blonde to accomplish? As it turns out, quite a lot.

"There's been no resting on the laurels of the past successes," says frontman Mark Holmes. "I appreciate every last thing I've got, but you have to embrace what's coming towards you. The golden age is forever, it's right now.

See Platinum Blonde perform at SHOREFEST on the English Bay stage Saturday, July 25th.

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